Turing Fest is one of Europe’s biggest cross-functional tech conferences, bringing hundreds of tech, marketing and product experts to Edinburgh every August for three days of talks and other events. But it wasn’t always so—just a few years ago it was a much smaller, local affair run by a group of volunteers.

As a result of this organic growth, a disparate collection of brand elements were being used, with no accompanying guidelines and no central source of artwork. I was asked to solve this by consolidating the artwork and writing a clear set of guidelines which will allow the brand to evolve over time.